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PIXEL
Make your real estate website work harder
DETAILED TRACKING
Prioritize your best leads
Pixel gives you detailed info on each lead: What campaign they came from, which listings they viewed and when they’re looking at your site. Imagine if you could:
- Call your most active leads first
- Find old leads that started searching again
- See who's online now
With Pixel, you’ll feel confident you’re making the most of your time.
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PERSONALIZATION
Have better conversations
When you know the neighborhoods and price ranges a lead is interested in, you can walk into every conversation with a game plan. Plus, you can build drip emails, text messages and action plans tailored to the properties they viewed.
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CALL TO ACTION
Get more calls and texts
Use Pixel’s mobile-friendly call to action (CTA) to start generating more warm leads from your website traffic.
- Make it easy to reach your team
- One-tap calling and texting
- Integrated with your Follow Up Boss number
You can even boost conversions by personalizing the CTA with the name, photo and phone number of the agent assigned to each lead.
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MARKETING REPORTING
See which marketing campaigns really work
Using expensive marketing channels like Facebook ads, PPC or SEO? Pixel picks up lead source data automatically and gives you built-in marketing reporting so you can track ROI all the way through your pipeline.
Facebook and Google just show you that you’re generating leads. Pixel connects leads to deals so you can spend your marketing budget confidently.
Facebook and Google just show you that you’re generating leads. Pixel connects leads to deals so you can spend your marketing budget confidently.
EASY & FLEXIBLE
Use any website (or websites) you want
Pixel installs in just a couple of minutes on any website platform that lets you add javascript.
- Supports major IDX providers
- Track multiple websites
- Automatically connect web forms
No other website tracking technology offers this much flexibility.
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"The thing we love about Follow Up Boss is the API integration with so many other systems. That's what makes Follow Up Boss so unique."
Tristan Ahumada
Founder, Lab Coat Agents
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ULTIMATE CONTROL
Change your website. Keep your data
Change your website. Keep your data
Other platforms only offer website tracking if you use their website builder. Some hold your data hostage if you leave and you have to start over from scratch. With Pixel, you can use almost any IDX website you want, change website providers any time, and stay in complete control of your valuable data.
Why Follow Up Boss?
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Unlike any other tech company
Follow Up Boss is 100% real estate-focused and founder-led, so we can focus on a long-term vision for serving the real estate community.
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Focused on customer success
Our team of experts is here for you, 7 days a week, via email and phone. Whether you need help getting up and running or have questions about your setup, we’ve got you covered.
