Featured Lead Provider: ReadyChat

Thanks to the mountain of information available online and our constant connection to it, the way people shop, consider purchases (particularly big ones), and engage with businesses have been turned completely upside down.

A consumer’s ability to search the internet and educate themselves on products and services has removed the middleman and empowered consumers to make purchase decisions at their own pace. At the same time, texting and messaging apps have conditioned consumers to expect near real-time feedback to questions or concerns, using channels that are simple and don’t waste their time.

In this new era of information and instant gratification, investing in solutions that capitalize on website visitors in the moment they are ready to engage with you has become incredibly important, particularly for real estate agents and brokerages looking to turn more of their website visitors into new business opportunities.

Live chat has emerged as a great way for real estate brokerages and agents to meet consumers’ new online expectations. Not only does chat provide an always-on, instant customer support channel for your website, it’s also proven to be one of the most effective tools for boosting website lead volume and conversions.

ReadyChat, works with over 700 real estate agents and brokerages, providing do-it-for-you live chat services for their websites.

Just as your receptionist greets visitors and directs them to the appropriate folks in your office, ReadyChat does the same on your website. They proactively provide assistance, answer questions, and, if the chat progresses appropriately, they collect contact information and route the website visitor to you for follow up.

The leads that ReadyChat captures for the agents and brokers they serve are distinguished in their level of detail and intent.

Remember, these are self-serve home shoppers that have chosen to take the next step in their buying process on their own terms, and to specifically do so while browsing your website!

The transcript of the chat, which is delivered with every lead, provides context and background for follow up conversations. And, since site visitors receive a quality customer support experience prior to providing their contact information, the contact details ReadyChat collects are incredibly reliable.

On average, the conversion rate of leads provided by ReadyChat is 3 times higher than that of leads provided by other internet lead sources.

ReadyChat also integrates with Follow Up Boss.

Chip Craig, owner and founder of Greybeard Realty, has been using ReadyChat in conjunction with Follow Up Boss since December 2016, and has been serving Ashville, North Carolina for 18 years. Chip told us:

“I needed a way to get more information from our leads and route them to my agents quickly. With ReadyChat I’m able to target our ad spend and route leads with FollowUpBoss based on the area of interest of the customer. Our ReadyChat leads flow right into FollowUpBoss and are assigned automatically. The setup was extremely easy and it’s pretty seamless, the agents who receive ReadyChat leads can quickly read the transcript and follow up. All of their notes, files, emails and tasks are all in one spot and I can close the loop and measure the revenue from our ReadyChat leads with the click of a button,”

Chip’s Case Study

“By engaging prospects on our website, ReadyChat allows us to immediately start a dialogue. It helps us understand where our clients and prospects are. Follow Up Boss assigns the prospect to the appropriate broker so that we make the most of our marketing budget.”

Challenges:

Home to 21 realtors, GreyBeard Realty has been serving the Ashville and Black Mountain areas for 18 years.

“We needed a way to respond quickly to customers who were coming to the site. We invested in SEO and PPC advertising, but the leads we received were vague about their interests. They’d say things like ‘I want to buy land in western North Carolina.’ That’s a large surface area. I needed a way to get more information from our leads and route them to my agents quickly,” says Chip.

Solution:

“ReadyChat appealed to us as a way to be more responsive to our customers. We could respond to people’s needs and engage them with the right agent. With ReadyChat I’m able to target our ad spend and route leads with Follow Up Boss based on the area of interest of the customer. We’re able to spend our marketing dollars more wisely,” says Chip.

ReadyChat and Follow Up Boss:

“Our ReadyChat leads flow right into Follow Up Boss and are assigned automatically. The setup was extremely easy. I honestly didn’t have to do anything, and, as a lead management tool, Follow Up Boss allows me to route leads from different lead sources to different groups of realtors. It’s pretty seamless, the agents who receive ReadyChat leads can quickly read the transcript and follow up. All of their notes, files, emails and tasks are all in one spot and I can close the loop and measure the revenue from our ReadyChat leads with the click of a button.”

Results:

“Our website leads are up 30% in January from the year before and I’m able to use the detail ReadyChat provides to narrow in on the interest of our customers and find more targeted properties. They do a great job of getting key info from the prospect so we can more quickly qualify and follow up.”

Bottom Line:

ReadyChat and Follow Up Boss give Chip the ability to target the right prospects and expedite the process of routing them to a broker in their area. With ReadyChat and Follow Up Boss GreyBeard Realty is able to provide a better customer experience from the first conversation to closing.