The best real estate agent bios for a competitive edge (examples + templates)

We get it. It’s not easy to write about yourself. 

If you’re a new real estate agent, you might think you don’t have enough material to craft a compelling bio. If you’re an experienced agent, you likely have so much, it can seem impossible to know what to keep in versus what to leave out. 

But writing a real estate bio is less about the cred-boosting things you’ve done (though you certainly want to flaunt it if you’ve got it), and more about who you are as a person.  

Even when you don’t have much real estate experience, grounding your professional biography in your values and personality can help you stand out from the crowd and win more clients.

Looking for a great place to get started? We’ve got you covered with 20 inspiring real estate agent bios to help get the wheels turning. 

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Real estate bio checklist: What are the 10 key points to highlight?

1. Real estate experience and areas of specialization 
2. Knowledge of the local communities you serve
3. Awards and ranking
4. Notable transactions and key sales figures
5. Certifications and courses
6. Personal insights: lifestyle, values, community involvement, hobbies
7. Vision statement or personal slogan
8. Unique style of working 
9. Customer testimonials, reviews, and press mentions
10. Contact information and social media

How to write a real estate bio: 20 examples to put your best foot forward

To help you craft a killer real estate bio, we’ve gathered 20 of the best bios out there. 

Each one does an awesome job of relaying the key information on the agent’s professional background and experience, while standing out in the noisy real estate landscape. 

Whether you’re just starting out in your real estate journey or are revamping your bio as you reach a new exciting level in your business, these bios are grounded in timeless fundamentals that can be applied to any agent bio.

1. Dawn Hicks, Realtor®, Keller Williams Real Estate Services Brokerage — Lead with your values 

Attention spans are short. For an attention-grabbing bio, you’ll need it to pack a real punch and that’s exactly what Dawn Hicks does by focusing on why she became a realtor.

From the very first line of her bio, she’s letting readers know what motivates her and uses her background, personal story, and professional experience to solidify that message.

Why it works: 

• Ties everything back to one core value
• Tells a personal story
• Includes real estate designations and community involvement

⭐ Best line: What clients say they appreciate most about working with Dawn is her patience, her low-pressure approach with them yet tenacious demeanor on their behalf, her marketing and pricing skills, her commitment from the beginning to the end of the transaction and beyond, and lastly, her ability to not just listen but to comprehend what the client wants to accomplish.

2. Kyle Alfriend, Lead Agent, The Alfriend Group/ReMax Achievers — Focus on the dream

It’s easy for experienced real estate agents to get caught up in the numbers when talking about their success. 

But Kyle Alfriend’s bio gives these numbers a human face by explaining what they mean to his clients: “His expertise and dedication has helped more than 1,500 happy families find their dream home.”

When referring to his community involvement, Kyle puts the focus squarely on his customer’s dream. And by highlighting his personal affection for the community where he lives and works, Kyle also establishes himself as a knowledgeable guide to what each area has to offer. 

Why it works: 

• Seamlessly mixes personal story with professional accolades
• Highlights community involvement
• Conveys motivation and a passion for helping the customer achieve their dreams

⭐ Best line: He believes that quality of life begins with a community of great people.

3. Katie Day, Realtor®, Team Leader, MOVEMETOTEXAS — Add a personal video

 If writing about yourself feels a little awkward, try using video to give readers frontline insight into who you really are. 

Houston-based team leader Katie Day uses video in her agent bio to talk about her reasons for getting into real estate, her approach to the work, and also share some little-known facts about who she is.

The video uses a casual Q&A format that makes it feel truly authentic. It also frees her up to use her text-based bio to focus on the facts and certifications included in her background.

Why it works: 

• Uses video to convey personalize the bio
• Frees up text-based bio to focus on experience, facts, and certifications
• Uses a simple, straightforward tone 

⭐ Best line: After about a year working by myself…we realized that there are a lot of inefficiencies and it’s really a lonely business. So we decided to start a team, and in doing so, we were able to better serve our clients and more efficiently serve more clients at a time.

4. Nelson Gonzalez, Senior VP, Berkshire Hathaway HomeServices, EWM Realty — A luxury real estate bio that nails it

If you’re going to spend millions on a home, you definitely want a pro. And everything about Nelson Gonzalez’s bio speaks to the needs of high net-worth clients. 

References to celebrity sales, press mentions from the likes of the Wall Street Journal and Elle Décor, and an in-depth video of an $17,000,000 home he recently sold all serve to let luxury buyers know they’re in good hands.

Why it works:

• Visually conveys the luxury Miami lifestyle
• Positions agent as the best in field
• Uses video to illustrate specialty areas

⭐ Best line: Intimate knowledge of Miami Beach history—from its 90’s Art Deco renaissance to its current status as a sought-after destinations for high-net-worth individuals worldwide—is key to Nelson’s practice. 

5.  Michelle Humes, Realtor®, Team Leader, Michelle Humes Group, eXp Realty — Showcase your leadership

 Michelle Humes has an amazing story. The high-octane rainmaker went from selling real estate part-time to leading a team with 40 agents and $200 million in sales.

But when it comes to writing her agent bio, Michelle eases into her success story. She starts off with a description of the road that led her to where she is today, while reinforcing her roots in the community.

Despite her many awards and accomplishments, the tone is humble and service-driven. Her bio includes her professional successes, while reinforcing her hometown identity and her commitment to community service.

Why it works: 

• Highlights success with humility
• Tells a story about how she got where she is
• Establishes local expertise and commitment to the community 

⭐ Best line: While leading a multi-million dollar team, Michelle continues to be committed to the community she has called home since age four.

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6.  Anthony West, Realtor® John Moffitt & Associates — Show your personality

Anthony West’s bio is awesome for so many reasons.  

It ticks boxes for being both personal and authoritative, and for saying a lot with a little. Between the tidbits about what makes Anthony awesome (things like the values that guide his business, where he went to school, and the fact that he’s a native of the area for over 20 years), Anthony uses a mix of a 3rd person voice to tell his professional narrative with personal quotes in 1st person to connect with readers on a deeper level.

The text that reads ‘I AM YOUR: ADVISOR’ changes to include the words ‘realtor’, ‘consultant’ and ‘friend’. This not only adds visual interest to the page, it also lets readers know Anthony gets it — being a real estate agent is much more than just one thing.

Why it works: 

• Multi-dimensional – calls out other roles such as entrepreneur, tech enthusiast and athlete
• Uses a mix of 3rd person and 1st person voice to give it a personal yet professional tone
• Includes a concise but powerful animation to add visual interest

⭐ Best line: Just as the Real Estate industry evolves to become more innovative and efficient, so do I. 

7. Ryan Fitzgerald, Owner, Raleigh Realty — Let customers do the talking

If a picture is worth 1,000 words, a client testimonial is worth at least as many. So when you’ve got an abundance of customer testimonials, why not let them do the talking?

Ryan Fitzgerald keeps his bio super brief with just a few bullet points about his professional accomplishments. From there, his customers do the rest of the work by sharing their real stories of what it’s like to work with him, along with a picture of them and their families on closing day. 

Why it works:

• Succinct and authoritative
• Highlights testimonials to build trust 
• Uses photos to boost credibility and add visual interest

⭐ Best line: “Ryan made our home purchasing experience from 3K miles away so easy. We have bought and sold a handful of homes, and this was the easiest transaction we have ever experienced. He is very responsive, effective, and best of all listened to our needs and delivered.” – Stephanie Hart

8. Laura Poole Ellis — Realtor® Virginia Capital Real Estate — Highlight your specialties

As the saying goes, you’ve only got one chance to make a first impression. And that’s especially true when we’re talking about real estate bios.

Agent Laura Poole Ellis structures her bio in a way that makes it easy for readers to digest the key areas that set her apart, while driving home her message in a matter of seconds. 

The structure of her bio tells her story in the main body of her bio, while letting readers see her special skills at a glance with a highlighted ‘Specialty and Focus’ section. Laura’s story about coming from a real estate family reinforces her commitment to the business, and she ties in her previous career in the arts in a way that enhances her current skills as an agent.

Why it works: 

• Structured to highlight key areas of specialization
• Focuses on her family connection to real estate to build trust
• Shows how prior experience applies to real estate

⭐ Best line: Her family, Poole & Company Realty, was one of the first black owned real estate firms in the Richmond area dating from the 1960’s to 1990’s.

9. Eric Bramlett, Owner, Realtor ® Bramlett Residential — Keep it simple and effective

Even when you’ve got an amazing list of accomplishments, sometimes less is more. 

That’s the case with Eric Bramlett, a top 1% producer in Austin. Eric’s extremely succinct bio is just one paragraph, yet he manages to include his transaction volume, his ranking in the real estate community, and news about his family.

If readers want more, Eric makes it easy by including a CTA to ‘Read Reviews’ with links to over 1,800 neatly displayed testimonials from Google, Yelp and Zillow. 

Why it works:

• Gives readers facts and figures clearly and succinctly
• Includes personal, family connections to the community
• Let’s reviews do the talking 

⭐ Best line: “Eric Bramlett of Bramlett Residential has probably ruined any future experience I may have selling or buying a piece of real estate with any other agent. I honestly don’t see how any other agent will be able to compare…” 

10. Shanté High — Broker, Ani Real Estate —  Use a catchphrase

A great real estate bio will give the reader an idea of what it’s really like to work with you, and Shanté High nails it.  

From her unforgettable acronym, P.A.S.S.I.O.N., to the way she refers to a person’s home as their “palace of peace”, her bio instills a sense of calm confidence in the reader.

Shanté leverages her past experience as a Navy veteran and former healthcare worker to paint a picture of a disciplined professional who leads with care and empathy.

Why it works:

• Uses a memorable acronym or catchphrase
• Tells a personal story about why she became an agent  
• Makes you want to meet her 

⭐ Best line: I believe that your residence is your palace of peace, and should be treated as such. 

11.  Patricia “Trish” Ford, Sotheby’s — Social proof goes a long way

People are always going to trust recommendations from peers over brands, and that includes your personal brand. Trish Ford’s bio is a great example of using social proof to build a deeper level of trust with prospects.

At the end of an excellent bio, which includes both personal and professional storytelling around her experience and expertise, Trish makes it easy for the reader by offering up three stellar client testimonials.

Why it works:

• Highlights personal and professional experience
• Uses a catchphrase
• Provides social proof included upfront 

⭐ Best line: “Trish was a tremendous asset in selling our home. She suggested a strategy that helped us to not only sell our house quickly, but also to get several immediate offers, some of which were over the asking price. We would work again with Trish anytime, and highly recommend her. She’s passionate, diligent, and very responsive.” MP

12. Amanda Cuebas, Realtor®, Wemert Group Realty — Use a Q&A

Here’s an out-of-the-box idea for giving prospects a full picture of who you are in an easy-going way: use a Q&A format. 

Using this simple and conversational formula, Amanda Cuebas is able to tell prospects about her background, hobbies, how she approaches her job, and much more, in a way that portrays her as both approachable and professional. 

The Q&A is peppered with snapshots of happy clients holding ‘Welcome Home’ signs and followed by a section that lists her awards and rankings simply and clearly. 

Why it works:

• Uses an engaging format to deliver information
• Includes client photos showing satisfied customers
• Provides good mix of personal and professional information
• Highlights awards and rankings 

⭐ Best line: What, if anything would you want your future clients to know about you? I am a mom of 4 kids, and I am a compassionate and trustworthy agent who is willing to go above and beyond.

13. Taya DiCarlo, Realtor® and Team Leader, Compass South Bay — Lead with benefits

Most real estate agents think their experience is the most important point to get across in a bio. But the truth is, clients really just want to know what an agent will do for them. 

Taya DiCarlo’s bio headline, “She consistently goes above & beyond the Realtor® call of duty”, tells them in no uncertain terms.  

Her client-centric bio spends time on who she is — just enough to describe her impressive transaction record and desire to go above and beyond for her clients. From there, she keeps the focus firmly on proof of success and the benefits of working with her. 

Why it works: 

• Focuses on results, a key consideration in the multi-million-dollar home market
• Uses ​​​​​​​video on how to get your offer accepted in a hot market
• Features attention-grabbing photos of homes sold 

⭐ Best line: Whether you’re selling or buying, Taya is the kind of Realtor® you can always depend on. 

14. Beth Nordaune, CEO, The Enclave Real EstateTeam — Spotlight the team

Beth Nordaune isn’t afraid to share the spotlight and in doing that, she strengthens her company’s appeal.

The company website opens with a focus on the team and the relationships they build with their clients. Beth takes center stage only in telling the story of how she built a team that shares her values.

Each of the team members gets their own moment to shine via links to the company’s two offices. The team-based bio also highlights the brokerage’s key differentiator and culture, along with candid snaps of team members at work and play.

Why it works:

• Puts the emphasis on team culture and the benefits for clients
• Uses candid snapshots to convey a fun and human tone
• Uses links to help the reader learn more about each agent

⭐ Best line: When it all comes down to it, Enclave is about telling the story that started it all; it’s about living out our values of transparency and guidance, and providing an all-inclusive experience for each and every client.

15. Jeffrey Costello, Principal Broker, Owner, Tribeca NW Real Estate — Highlight your wins

One way to make sure readers won’t overlook your awards and rankings is to separate them from the body of your bio.

Jeffrey Costello dedicates a separate section of his bio to give readers a clear message about his abilities. He does the same with his many designations, supporting the claim he makes at the beginning of his bio: “Experience when it matters most.”

Awards and rankings are a great way to establish credibility and trust, and breaking them out in a separate section of your bio gives them even more weight.

Why it works:

• Puts credibility-boosting credentials front and center
• Uses simple lists that highlight awards and designations
• Reinforces main theme of the bio

⭐ Best line: Jeff attributes his experience, knowledge, work ethic and success to working through a distressed market which he believes makes him a better agent, representative, and member of his community. 

16. The Bomze Team, Compass — Create a killer team bio

Here’s a great example of a simple but compelling About page from The Bomze Team that props up every rockstar on your real estate team without overwhelming the reader. 

By including a tile with each agent's profile at the bottom of the page, Gail Bomze and her team make it easy to integrate both individual and team values for a compelling team bio that lets prospects know what you’re about.

Why it works:

• Describes the overall benefit of working with the team
• Provides short introductory bios for team members with links to full bios
• Highlights team experience using headlines linking to press mentions

⭐ Best line: Treating customers like family is both a guiding principle and a way of life for the award-winning Bomze Team.

17. Ellen Grubert at Boston Real Estate — Optimize the design and layout of your bio

The first thing you notice about Ellen’s bio is that it’s very easy on the eyes. 😍

The layout is clean, simple and intuitive for the reader. Not only that, there’s a clear place for each element of the bio: photo, summary, social media links, contact info and testimonials. And we love the simple yet compelling CTA, “Work with Ellen Grubert.” 

If you’ve gone through the effort of putting together a great real estate agent bio, it’s important not to overlook the design. Like video, as consumers get more and more fatigued by online searching, a standout design is a key element that can help you grab their attention. 

Why it works: 

• Great to look at
• Includes client testimonials
• Highlights experience
• Includes a clear CTA

⭐ Best line: “I have worked with Ellen + Janis twice. Their sense of humor, warmth, responsiveness, and teamwork really helped through the stressful process.”  – Daniel

18. Bryan Karp, Coach Realtors — Use humor

One way to be heard above the noise is to elicit a few laughs with your real estate bio — and agent Bryan Karp does just that.

His bio is actually several — well, we’ll just say it — zany videos featuring playful antics interspersed with customer reviews and one-liners that tout his sales experience.

It’s an approach that’s clearly not for everyone, but Bryan’s over-the-top style definitely suits his extravagant personality, something he describes as “high octane, high protein and super aggressive.” 🤣

Bryan packs a lot of info into his short videos, announcing that his is the #1 team in Suffolk County, his homes sell for top-dollar, and even a call to action inviting viewers to find out how much their home is worth. 

Why it works:

• Cuts through the clutter
• Conveys his personality 
• Shares key sales numbers and client reviews 

⭐ Best line: This is my addiction. This is my passion. This is my oxygen. 

19. Aaron Kirman, Aaron Kirman Luxury Real Estate — Trumpet your experience

Aaron Kirkman knows luxury real estate and he lets his transactions speak for themselves.  

Aaron’s bio uses numbers to great effect, letting high-end prospects know he is a leader in the luxury real estate market who has assisted some of the most influential leaders, celebrities, investors, and even royalty in buying and selling estates.

If it sounds like bragging, well, it kind of is! But those in the market for $50 million estates want to know that they are working with an agent who can be trusted for their discretion as well as their expertise, and Aaron’s story assures them that they can.

Why it works: 

• Showcases expertise
• Highlights international accolades
• Lets experience speak for itself

⭐ Best line: Aaron currently represents the largest market share of luxury listings in the country with over $2.2 Billion in active luxury inventory, and with over $700 Million in sales for 2020. 

20. Tyler Stewart, Vanguard Properties —  Know who you are

Tyler Stewart asks a simple question to get readers interested in learning about her: “What if your realtor was a fierce competitor who knew how to win?” 

By beginning with a question, Tyler’s real estate bio is essentially a series of ‘what if’ questions that describe her style and approach to real estate. Along the way she tells readers about her background, her transaction successes, and her business style.

It’s a bold approach, but one that’s completely suited to a former professional Ironman triathlete and horse jumper. Tyler also goes the extra mile to give life to her story with incredibly vivid photos to inspire readers. 

Why it works:

• Tells an inspiring personal story
• The design makes it easy for readers go from one page to the next as her story unfolds
• Exudes confidence 

⭐ Best line: It all comes down to being prepared, hard work, and the ability to look at things just a little bit differently, whether that’s Olympic Trials, World Ironman Competitions, horse jumpers, or the real estate market.

Your story matters

When it comes to writing your real estate bio, it’s easy to get caught up in how much or how little experience you have. But at the end of the day, your real estate clients just want to know the human behind the numbers.

At Follow Up Boss, we’re grateful to have the opportunity to work with agents and teams of all shapes and sizes, many of whom have been generous in sharing their growth journeys with us. If we’ve learned anything from working with these many inspiring leaders, it’s that no two real estate agents are the same.

Be bold in crafting a real estate bio that speaks to your own unique values and business philosophy, and trust that the right clients will find you. And if you find yourself looking for an open and agile lead management system that can grow with your business, feel free to learn more about choosing a real estate CRM and why Follow Up Boss might be the right fit for you.

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