Lead nurture playbook

Getting back to basics in the age of the empowered buyer

One thing all successful real estate leaders have in common: they do what others won’t. And in a world where every agent online is your competition, the best thing you can do is get back to the habits that work.

Top-performing agents and teams put relationships at the core of everything they do, using technology to amplify their connection with customers—not replace it.  

In this lead playbook, you’ll get 3 sequences for building stronger relationships with your SOI, inactive leads, and long-term buyers, including:

• 6-touchpoint text messaging sequence for past clients and sphere
• Sample nurture sequence to re-engage inactive leads
• Multi-month, every 30-day nurture sequence for passive buyers

We’ve also gathered insights and experiences from 9 real estate leaders putting in the work to win trust with buyers at every stage of the journey—not just those looking to purchase today.

Ready to foster a connection with buyer contact in your database? Download the free playbook to get started.

Get the playbook!