8 real estate thank you notes every agent should send

In real estate, your business is only as strong as your relationships. And when it comes to showing appreciation, sometimes it’s the simplest gestures that make the biggest impact.

Today we’ll go beyond the standard ‘congrats!’ with 8 essential thank you notes every agent should send to create a positive real estate experience from beginning to end. From thanking new sellers for listing to showing appreciation post-closing, these personalized messages can help strengthen client connections and boost referrals.

Let's explore the power of gratitude in real estate, one thank you note at a time. ♥️

8 must-send thank you note templates to share with your team

When it comes to showing gratitude, not much beats the handwritten note. Whether you’re planning to send your thank you note via post, email, or text, the important thing is to keep it personal, professional, and well-timed.

Ready to make sure each and every client gets the experience they deserve? Here are 8 real estate thank you note examples to share with your real estate team:

1. Thank you note from agent to buyer after closing

Your client is probably going through a range of big emotions—not to mention a huge to-do list—after finally closing on their new home. Encourage the buyer’s agents on your team to send a closing gift and thank you follow-up to leave a lasting impression on real estate clients.

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Hi [First Name],

I just wanted to take a moment to say THANK YOU for making me a part of your home-buying journey. It was an absolute pleasure working with you, and I couldn’t be more excited for you as you start this next chapter of life.

I know buying a home was a big step for you, and I really appreciate the trust you placed in me throughout the whole process. If you ever need anything—whether it’s a trustworthy local contractor or cleaning service, general homeowner’s advice, or just someone to celebrate your wins with—I’m here!

Also, if you ever hear of a friend or family member thinking about buying or selling, I’d love the opportunity to help them too. Just send them my way, or message me and I’ll be happy to reach out first!

Wishing you endless happy memories in your new home.

[Your Signature]

P.S. Feel free to send me an update when you get a bit more settled in. I’d love to hear how things are going!

2. Letter to seller after closing

Every buyer’s agent on your team should know how to express gratitude for the client relationships that make their business run, but buyers aren’t the only ones who experience a rollercoaster of emotions during a real estate transaction. Even if the seller is super satisfied with how things turned out, it doesn’t hurt to take a moment to pause, celebrate the win, and remind them that you’re here for all their future real estate needs.

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Hey [First Name],

I just want to take a moment to express my gratitude for the opportunity to help you sell your home. Selling a home isn’t just a financial decision—it’s a major life moment. I know how much thought, effort, and emotion went into this process. Thank you for trusting me to see you through it.

From our first conversation to closing day, your communication and collaboration made this a smooth and successful sale. I hope you’re feeling great about the outcome and excited for what’s next.

If you ever need anything—whether it’s a market update, real estate advice, or just a quick check-in—please don’t hesitate to reach out. 

And if you ever know someone thinking about buying or selling, I’d love the opportunity to help them out as well.

Wishing you all the best in this next chapter,

[Signature]

P.S. Feel free to reach out and let me know how things are going for you after the sale — I’d love an update any time!

3. Saying thank you after the listing appointment

In the competitive world of real estate, your success depends on your ability to stand out. After the listing presentation is a critical moment to let clients know what you’re all about: being a resource, taking their needs seriously, forming a true partnership, and always being in their corner. Let them know that you heard what they had to say and are ready to help them make it happen.

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Hey [First Name],

I just wanted to say thank you for taking the time to meet with me and share more about your home and your goals. It was great getting to know you and learning what’s most important to you in this process. 

[To personalize further, add a quick line here reminding them what they shared with you about their goals.]

I know selling a home is a big decision, and there’s a lot to consider, so I did a little research into the housing market in [their area]. 

If any questions come up or if there’s anything I can do as you think things over, please don’t hesitate to reach out!

Best,

[Signature]

4. Thank you for listing!

With this sample thank you note, your most important goal is to instill confidence with listing leads that may have been approached by dozens of other agents. Let them know they’re in for a positive experience by sharing everything you’re already doing to ensure excellent service.

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Hey [Name],

You’ve officially taken the first step toward that "Sold" sign in the yard, and I couldn’t be more excited to help you make it happen!

With the right pricing strategy and marketing plan, we’re in a strong position to attract serious buyers, and I’m committed to getting you the best possible result. My team and I are already hard at work getting everything in motion, and I’ll keep you updated through every step of the process.

Don’t hesitate to reach out if you have any questions or need anything in the meantime. I’m always just a call or message away. 

Looking forward to celebrating a great outcome with you!

Best,

[Signature]

5. Thank you to cooperating agent 

As a real estate professional, connections are everything. And your cooperating agents are some of the best business partners you can have. Empower the agents on your team to strengthen those partnerships by reaching out right after a sale to thank the cooperating agent for their hard work and collaboration.

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If you’re representing the buyer:

Hey [Agent’s First Name],

I just wanted to say thanks for a smooth and seamless transaction. It was great working with you, and I really appreciated how you advocated for your buyers while keeping things professional and collaborative. 

[Feel free to add a specific example here, if you have one.]

It makes all the difference when both sides are working toward the same goal, and your approach helped keep everything on track.

I hope your clients are thrilled with their new home—it was a pleasure being part of the process with you. Looking forward to working together again in the future!

Best,

[Signature]

If you’re representing the seller:

Hey [Agent’s First Name],

Just wanted to take a moment to thank you for a great transaction. Your professionalism and efficiency made everything run smoothly, and I really appreciated your responsiveness throughout the process. 

[Include a specific example here if you have one.]

It’s always a pleasure working with an agent who stays on top of the details and makes things easier for everyone involved.

I know our clients benefited from having strong representation on both sides, and I’d love to work together again down the road. Let’s stay in touch, and hopefully we’ll do another deal together soon!

Best,

[Signature]

6. Real estate referral thank you note

For budding real estate agents, referrals are gold. When a current or former client makes a referral, they’re taking a big social, reputational, or professional risk. With a quick thank you note, you can reassure them you take their trust seriously, and that their contact is in good hands.

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Hey [First Name],

I know that making a referral always feels a little risky, so I just want to say how much I appreciate you sending [Client’s First Name] my way. It really means a lot to have your trust in my work, and I’ll make sure [he/she/they] is well taken care of.

We’ve already had a chance to chat about [insert their buying/selling situation] and I’m super excited to help them get started.

If there’s ever anything I can do for you, please don’t hesitate to reach out. Looking forward to staying in touch, and hopefully, we’ll have the chance to work together again soon!

Best,

[Signature]

7. Open house thank you card

With the right strategy, your open houses can deliver a wealth of qualified leads. If you weren’t on site or didn’t get a chance to connect with a potential lead or client, it’s ok to send a generic “thank you.” But ideally, you’d include a note of what the client liked about the property or what they’re really looking for, so you have something to build from when you reach out again.

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Hey [Name],

I wanted to personally thank you for coming to the open house for [Property Address]! 

[Option 1: If you had a chance to chat with them, let them know you were glad to meet them, and mention a detail they liked about the house or something they mentioned looking for in a home.]

[Option 2: If you didn’t get a chance to meet them, you can add “I’m sorry we didn’t get a chance to connect in person that day, but I’d love to learn more about what you’re looking for in a home.”]

If you have any questions about the property, please feel free to reach out. If this one wasn’t the right fit, I’ll be more than happy to send you some other options.

Either way, let me know when you’d like to set up a time to chat.

Looking forward to staying in touch!

Best,
[Signature]

8. Letter to past clients

Looking for an easy way to uplevel your direct mail strategy? Maintain a genuine connection with past clients by adjusting your thank you note template to give them something of value, rather than just making an ask. For example, you could offer a chance for them to speak their mind, a newsworthy nugget of information, or insider insights from an expert professional. This sample message does all three:

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Hi [First Name],

I hope you’re doing well! I wanted to check in and see how you’re doing [since the sale/in your new home] — I’d love a life update when you get the chance! It’s always great to hear how things are going and how you’re settling in.

I also wanted to share a quick update on the market—[insert brief market update, e.g., "home values in your area have risen X%," "inventory is tight, making it a great time to sell," or "interest rates have shifted, creating new opportunities for buyers"]. Whether you’re considering a move or just curious about how your home’s value has changed, I’d be happy to provide insights.

If you or anyone close to you is thinking about buying or selling, please let me know and I’ll be happy to reach out.

Or, if you ever need recommendations for contractors, landscapers, or anything home-related, I have a great list of trusted professionals—just let me know.

Best,

[Signature]

Put the personal touch at the center of your real estate business

Buying or selling a home marks an important new chapter for real estate clients. To maintain trust and stay top-of-mind, encourage every agent on your team to show a little appreciation with a thank you note. 

Because the future of real estate marketing isn’t just about spending more money on PPC ads and social media. It’s about getting back to basics with scripts, tools, and processes that put real relationships first.

Ready to make handwritten cards a regular part of your marketing strategy? Learn how Follow Up Boss makes it easy with a free 14-day trial.

NoteThe content in this article contains best practices and you are not required to use them in order to use Follow Up Boss. Nothing in this article is intended to be legal advice and you are responsible for ensuring your own compliance with applicable laws. For specific questions about any duties or obligations arising out of a real estate transaction, check your local and state licensing laws and regulations.

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